What role does a food broker serve in transactions?

The role of a food broker primarily revolves around facilitating transactions between buyers and sellers. They act as intermediaries who help food manufacturers or suppliers connect with retailers or food service operators looking to purchase products. By establishing these connections, food brokers can market products effectively and reach a wider audience, ensuring that suppliers can get their products into stores or onto menus.

In a transaction, the food broker utilizes their industry knowledge, contacts, and negotiation skills to ensure that both parties benefit from the arrangement. They may not be directly involved in the quality assessment of products, managing inventory, or delivering products, which are typically handled by other roles in the supply chain such as quality control inspectors, inventory management systems, and logistics providers. This focus on connecting parties makes the broker a crucial player in the food distribution process, as they streamline the buying and selling experience.